SANTOS

INDUSTRY

The surf industry in Santos has a solid foundation, historically linked to urban retail and local artisanal production. The presence of the Santos Surf Association (ASS) is central to the dynamism of the sector.

Key Components :

• Local Production : The city is home to renowned shapers and artisans who keep the tradition of surfboard manufacturing alive, serving both the local community and the national market.

• Urban Retail : There is a robust chain of surf shops that sell equipment, clothing, and accessories, benefiting from the high flow of residents and tourists along the beachfront.

• Local Icons : The industry is galvanized by the presence of legendary figures, such as Picuruta Salazar and world champion Adriano de Souza 'Mineirinho', who act as ambassadors and inspiration, boosting consumption and the prestige of local products.