BAHIA DE BANDERAS
INDUSTRY
Bahía de Banderas has developed a solid surf industry ecosystem, centered in Sayulita and expanding to Punta de Mita, San Pancho, and Lo de Marcos. What began in the 1960s as a locally based surf community has evolved into a true, integrated, and diversified surf economy.
Today, this industry encompasses surf schools, shapers, surfboard manufacturers, specialty shops, tour operators, photographers, and event organizers, forming a value chain that extends far beyond the sport itself.
This ecosystem not only supports tourism, but also sustains local families, generates employment, stimulates entrepreneurship, and positions Bahía de Banderas as a regional hub for innovation and surf-related businesses.
MAIN SECTORS OF THE SURF INDUSTRY
Surf Schools and Centers – training and introduction to the sport for all ages.
Specialized Stores and Retail – selling technical equipment, clothing, and accessories related to surfing.
Shapers and Surfboard Manufacturing – handcrafted and sustainable production of surfboards adapted to local conditions.
Tour and Adventure Operators – organizing experiences related to the sea, surf trips, and active tourism.
Media, Photography and Cinema – promoting the surf lifestyle through visual and documentary content, strengthening the cultural identity of the region.
