BAHIA DE BANDERAS
CITY
Surfing arrived in Bahía de Banderas in the 1960s and 1970s, when adventurous American surfers began exploring Mexico's Pacific coast in search of consistent, uncrowded waves. They found the perfect balance of warm waters, good waves, and a welcoming community in Sayulita, San Pancho, Lo de Marcos, and Punta de Mita.
Sayulita quickly became the epicenter of the region, attracting both locals and foreigners who established the foundations of the first local surf culture. Over time, Bahía de Banderas and its small towns became known among surfers worldwide. Sayulita, in particular, transformed from a quiet fishing village into a multicultural community of surfing, art, and gastronomy, a symbol of good energy and tourism linked to the sea.
HISTORICAL MILESTONES
1960s – Arrival of the first foreign surfers; Sayulita begins to be recognized as a hidden paradise.
1970s to 1990s – Growth of surf culture; the village gains international fame as a rustic surf destination.
Starting in the 2000s – Expansion of surf schools, shapers, and cultural events related to the sport.
Currently – Bahía de Banderas hosts national and international events, such as the Sayulita Longboard Contest , the Starboard SUP Open , the Paddle Warrior , and the Día de Muertos Surf Tournament , which already offer prizes exceeding USD 5,000.
SURFERS AND LOCAL ICONS
Bahía de Banderas has produced several world-class surfers who have represented Mexico in international competitions. Among the most recognized names are:
Marco Mignot – Born in France, but raised and trained in Sayulita; currently competes in the World Surf League (WSL) , inspiring a new generation of local athletes.
The Cadena Family – Diego and Guillermo Cadena are pioneers and leaders of Mexican surfing, with Mateo Cadena representing the new generation.
Other icons – Tzahui Poo, Adrián Rodríguez, Patricio González, Felipe Rodríguez, Brenda Flores, Risa Mara, Héctor González and Fernando Stalla, all representatives of Bahía de Banderas in different modalities (longboard, shortboard and SUP) at an international level.
