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The city Puerto de Arica is situated in the heart of the Andean Macro-region which is bordered by Peru, Bolivia and the Pacific Ocean, considered one of the most active in the planet. Arica is situated 2,085 km north of Santiago, the capital of Chile and is the gateway to one of the most enigmatic and driest deserts in the world: The Atacama Desert.

At the present time the city of eternal Spring is the link between some very renowned tourist routes, namely Machu Picchu, (Peru) and San Pedro de Atacama (Chile). It is a sacred place with a very rich millenarian culture (Chinchorro with 9,000 years of history).

In addition, the city is visited by thousands of tourists who arrive in the cruise season from Central and North America, considered one of the most emblematic surf destinations in South America, a fact for which it was chosen the headquarters of the world championship WCT (ASP), Rip Curl - The Search, "Somewhere in Chile" in 2007, as well as the WST (ASP) championships which are organised every year in the wave "El Gringo", Bodyboard Slam and wave championships "El Buey", event which brings together the best surfers in one of the largest and perfect waves in the south cone, gradually gaining more protagonism in the world surfing scene.

 

The history of modern surfing in Arica dates to the 1970s.

However, there are records that the city of Arica became known prior to that thanks to the movement of mental expansion and spiritual illumination "Arica School or Institute", founded by Oscar Ichazo at the end of the 1960s, an academy that attracted followers in search of a destination with unique characteristics. On the other hand, archaeological remains of the Chinchorro and Huanchaco culture (to the north), confirm activities similar to surfing more than 1,000 years ago.

Lately, Arica has consolidated itself as one of the fastest growing surf destinations thanks to the variety of quality breakers in the last year and for all levels, extensive beaches, sub-tropical climate, increasingly more specialised services and the hospitality of the local people, are some of the ingredients that attract travellers from all corners of the world in search of the perfect wave.  

 


Identifying and consolidating international cooperation strategies to bridge tourist gaps related to the coastline and extreme sports, promoting sustainable development, requiring integrated coastal management guidelines, to achieve a balance between development and the environment.

In view of this we are constantly searching for new and better tourist products and services that are increasingly more specialised, have distinguishing elements and sustainable uses for the ranking of the destination. Some of the main interests to consolidate this offer of services is to get to know plans and management models for beaches, theme parks and reserves to increase competitiveness in the surf industry.

On the other hand, Arica aims to be a benchmark in the quality of events centred around national, cultural, artistic and sports festivals, as a strong commitment to action- and nature tourism.

 


Arica is a symbol of innovation. We are constantly being recognised by the rest of the country thanks to our numerous programmes and initiatives in the areas of strengthening production, technological transfer, innovation, among others, most outstanding being: Gold Coast Technological Mission (AU) and Santos (BR) an experience that sought to explore management models for coastal areas and surf tourism.

Also worth mentioning is a Local Entrepreneurship Programme for the coastline to strengthen the business fabric with help in purchasing production assets, business management, training, dissemination and positioning strategies. Following this, a Competitive Intelligence Platform "Arica Surf City" was set up which tackles territorial gaps, communication asymmetries and market strategies such as support tools for taking decisions at government level, linking the whole chain of value of coastal tourism with on-line platform, among other initiatives.  

 


The provision of services linked to the coastline places emphasis on enhancing the natural heritage, cultural and sports attractions and active tourism to consolidate Arica as a "Surf city" of international renown.

Along this line we would highlight:

  • Register and characterisation of breakers, map and guide aimed at the surfing tourist.
  • Introduction of new symbols aimed at surf.
  • Promotion of the WSCN Network identifying each of the member cities at the entrance of the Natural Historic Monument Ex - Isla Alacran
  • Architectural design (proposal) of new theme park aimed at surf in the same location, among other projects.
  • Technological node for the development of a business model in Ex - Isla Alacran.

Services recommended

Accommodation: 

  • Aruma – Hotel Boutique & Bar Management. Telephone: +56582225000. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. Web: www.aruma.cl
  • Casa Beltrán – Hotel Boutique & Restaurant. Telephone: +56582325530. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.hotelcasabeltran.com
  • Pan-American Hotel Arica – Resort. Telephone: +56582254540. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.panamericanahoteles.cl
  • Diego de Almagro – Hotel. Telephone: +56582385800. email: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web: www.dahoteles.com
  • Mirador El Buey – Hostel & Restobar. Telephone: +56582325530/ 582233130 (Restobar). e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web: www.elbueyhostal.com
  • Arica Surf House – Hostel & Coffee Shop. Telephone: +56582312213. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.aricasurfhouse.cl
  • Tiwanaku – Apart Hotel. Telephone: +5658211539. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.tiwanaku.cl
  • Paros - Apart Hotel. Telephone:+56582215420. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.aparthotelparos.cl
  • Chinchorro Eco Club Marina – Hotel. Telephone: +56582265270. email: This email address is being protected from spambots. You need JavaScript enabled to view it. . Web page: www.bahiahotel.cl
  • Chinchorro Suite – Hotel Lodge. Telephone: +56582325678. e-mail: -- Web: www.chinchorrosuite.cl   

Surf Schools:

  • AKUA; This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.akuasurfarica.cl
  • OLAS CHILE NORTE; This email address is being protected from spambots. You need JavaScript enabled to view it.
  • MAGIC SURF SCHOOL; This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.surfschool.cl
  • SWELLS; This email address is being protected from spambots. You need JavaScript enabled to view it.
  • ARICA PRO; This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.aricapro.com
  • NORTH SURFERS; This email address is being protected from spambots. You need JavaScript enabled to view it.
  • PUNTO SURF; This email address is being protected from spambots. You need JavaScript enabled to view it.
  • SURPHIN; This email address is being protected from spambots. You need JavaScript enabled to view it.

Specialised tour operator agencies

  • CHILE SURF TREASURES - Adventure Tourism, Nature and Eco-tourism: marine safaris, surf charters and camps, personalised surf instruction, eco-city tours, transport and specialised guides. English spoken! Cellphone: +56977070396. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.chilesurftreasures.com
  • LIVILCAR EXPEDICIONES - Adventure Sports and Ecotourism; organisation and production of events via ancestral and national heritage routes. Cellphone: +56957855839. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.livilvar.com
  • OFRAGÍA EXPEDICIONES – Adventure tourism and Wellness; guided expeditions, mountain-bike, trekking, archaeology, cave art, temazcal (Maya spa). Cellphone: +56983856983. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web page: www.ofragiaexpediciones.com
  • CHINCHORRO EXPEDICINES – Marine & Ancestral Safaris; routes along the coast, viewing marine bird life, own food and restaurant service on the sea shore. Cellphone: +56996825005. e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. Web: chinchorroexpediciones.blogspot.com

 


In the last 5 years the surf industry of Arica has experienced dramatic growth in terms of private investment in comparison with previous years. But growth also with regard to tools of productive development aimed at the sector, which represents a triplication of investments in the last 3 years compared to the last decade, especially in accommodation and themed gastronomy in addition to the increase in the number of surf schools and sports-social clubs.

However, there is no consolidated provision with regard to the manufacture and production of equipment, clothes and footwear (retail) which in general represents the mainstay of this dynamic industry. The reason for this being the competitive gaps in comparison with our neighbouring countries, primarily in raw materials and technological advances in industrial machinery.  

  


Arica plays a leading role throughout the country in the development of projects and initiatives of social inclusion, comprehensive programs for the disabled, cultural festivals, awareness-raising of the marine environment, placing particular emphasis on children and young people, as well as the management of projects to increase competitiveness in the coastal area with the support of international centres of excellence.

We would highlight the following initiatives:

  • Adapta Surf Chile: the dream of integrating disabled children and young people in the sports world, came true in Arica thanks to the project "Raising dreams, Building opportunities", of the organisation Adapta Surf Chile and which had the support of the Ministry of the General Secretariat of the Government, via the Civil Society Empowerment Fund. Through this initiative 32 minors and young people belonging to programmes for the disabled in Teleton and the Municipality of Arica were able to participate in surf and bodyboard adapted workshops. Together with disabled children and young people, Adapta Surf trained as monitors 30 students in the University of Tarapaca and the University of Santo Tomas, so that they could train disabled minors in these sports disciplines-aquatic recreation.
  • Surf social Aldea SOS; project of social integration devised to encourage sport and healthy life, giving new opportunities to children at risk of social exclusion through the Surf School Akua, its ideology and sports activities.
  • Proyecto Tortugas Marinas Seguras y en Paz; (project for safety and security of sea turtles) awareness-raising ecological campaign on caring for beaches and sea turtles in Arica, undertaken in schools and at artistic events with the collaboration of the Theatre Company, art workshop Entretete, recycling companies and Akua School of Surf.
  • Centro de Observación y Manejo Costero Integrado (COMCI); (centre of integrated coastal management and observation) initiative under way under the auspices of the Arica Active Foundation which seeks to introduce an integrated coastal management model, to standardise infrastructure design criteria in view of new oceanographic scenarios (increase in extreme situations), public-private involvement, introduction of a system of integrated coastal observation, monitoring and surveillance; situation analysis by video camera to define strategies of territorial intervention and coastal environment planning (contamination, coast erosion, flooding, processes of change in the coastal zone, impact of infrastructure, beaches, climate change, coastal vigilance, civil safety, among others) Likewise, it seeks to establish a Management Unit (Technical Office) and construction of professional profiles for its implementation, in this sense, a programme is being coordinate for the training and introduction of the COMCI via the Australian centre of excellence CSIRO. The Ministry of Public Works and the Department of Port and Harbour Works (centrally), among other government divisions, are bidders for this initiative which aims to develop, primarily, a pilot project in Arica in order to emulate subsequently in other coastal regions in Chile. This project will combine with the Arica Surf City Competitive Intelligence Platform specifically in the case of Arica.

 


  


 

  • Integrated Programme of International Training - Coastal Management & Tourism Development, developed by the Coastal Management Centre of the University of Griffith, Gold Coast, Australia.
  • Surf Instructors Course, international ISA certification, level I and II, developed by Surfing Australia.
  • Surf Judging Course, international ISA certification, level I and II, developed by Surfing Australia.
  • Coastal Management Course and Management Models, international certificate, developed by the Technological Institute UNITEC, recognised by the Department of Civil Engineering and Environment of New Zealand.
  • Urban Sports Marketing Course, developed in conjunction with the Surf Association of Santos, Brazil.
  • Course for Design of Tourist Products Aimed at Active Tourism and Surf, developed with the support of Chicama Resort & Spa, Peru.
  • Course for Specialised Guides and Interpretation in Natural Zones, developed jointly with the Technical Environmental Training Centre (IDIMA) Chile.

 


WSCN Contact in Arica

  • Renato Aguirre A.: Vice-president Active Arica Foundation, Director Area of Tourism and Coastal Zone Management, manager and person responsible for Arica Surf City. This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Gigliola Bongiorno: CORFO Executive (productive training corporation, regional secretary of Arica and Parinacota), manager of Arica Surf City.  

Website: http://aricasiempreactiva.cl/

 

WORLD SURF CITIES NETWORK