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ARICA

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Arica is a symbol of innovation. We are constantly being recognised by the rest of the country thanks to our numerous programmes and initiatives in the areas of strengthening production, technological transfer, innovation, among others, most outstanding being: Gold Coast Technological Mission (AU) and Santos (BR) an experience that sought to explore management models for coastal areas and surf tourism.

Also worth mentioning is a Local Entrepreneurship Programme for the coastline to strengthen the business fabric with help in purchasing production assets, business management, training, dissemination and positioning strategies. Following this, a Competitive Intelligence Platform "Arica Surf City" was set up which tackles territorial gaps, communication asymmetries and market strategies such as support tools for taking decisions at government level, linking the whole chain of value of coastal tourism with on-line platform, among other initiatives.  

 

WORLD SURF CITIES NETWORK