Newcastle is at a turning point, and is on the path to becoming a centre of excellence for creativity and innovation. Renew Newcastle (http://renewnewcastle.org/) started as a way of reinvigorating the City Centre, and is now recognised around the World as a leader in city revitalisation.
Innovation in surfing and the surf industry predominantly arises from the many shapers and exporters in Newcastle and in the surrounding area. Sam Egan’s designs, and innovations from 3P Surfboards, along with the exporting powerhouses of Pacific Dreams and The Surf Factory, place Newcastle well and truly on the map. Designs from the late Steve Butterworth pushed the limits of surfing and awareness.